- A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals.
Spurred by a warning in December by the Association of National Advertisers (ANA) that businesses are losing $6.3 billion a year to so-called "click fraud," these companies now stipulate in advertising contracts that they will only pay for online ads when given proof that humans clicked on them.
"We don't want to be paying for non-human traffic," said Mark Clowes, global head of advertising at American International Group Inc (AIG.N), the largest commercial insurer in the country.
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