Alibaba-backed Baozun prices $110 million U.S. IPO, below expectations

Chinese e-commerce company Baozun Inc, backed by Alibaba Group Holding Ltd, raised $110 million in a U.S. share offering, less than investors had initially expected, after pricing the deal below its own indicative range.The company sold 11 million American Depository Shares at a price of $10 each, less than the $12 to $14 per share range, according to a term sheet of the deal seen by on Thursday.E-commerce giant Alibaba is Baozun's largest investor with a 23.5 percent stake, according to the IPO prospectus. Baozun did not immediately respond to a request for comment on the IPO pricing. (Reporting by Elzio Barreto; Editing by Miral Fahmy)