Sony says China sales of PlayStation 4 challenged by censorship

Pedestrians are reflected in a logo of Sony Corp outside its showroom in Tokyo, Japan, June 23, 2015.

/Yuya Shino

The head of Sony Corp's gaming division said sales of PlayStation 4 in China were challenged by strict censorship rules, showing the country remained a tough market even after it ended a ban on foreign gaming consoles last year."We are still challenged somewhat with a censorship regime that we have to work with. This can be time-consuming," Andrew House, chief executive officer of Sony Computer Entertainment, told in an interview on Thursday. "The challenge is to work with their censorship constraints." Sony started selling PlayStation 4 consoles in China in March, hoping to capitalize on the end of the 14-year ban. But Beijing's tough censorship rules have limited the number of gaming titles. (Reporting by Makiko Yamazaki and Reiji Murai; Editing by Chang-Ran Kim)