Attendees walk past Nintendo Co.'s Super Smash Bros. signage at the 2014 Electronic Entertainment Expo, known as E3, in Los Angeles, California June 11, 2014.
Credit: /Kevork Djansezian
- Japanese video game maker Nintendo Co Ltd (7974.T) has teamed up with online gaming firm DeNA (2432.T) in a bid to lure back players who have defected from its consoles to more popular mobile and social media games.
The two companies said on Tuesday that they would buy 22 billion yen ($181.4 million) worth of shares in each other as part of the capital and product tie-up. As a result, Nintendo will acquire a 10 percent stake in DeNA while DeNA will acquire a 1.2 percent stake in Nintendo.
They will jointly develop and operate gaming applications and work on a new system that works with personal computers and smartphones.
($1 = 121.2900 yen)
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